The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field.
This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field.
Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration.
- Over 1000 entries
- Entries organized alphabetically for ease of navigation
- Fully cross-referenced
- Concise, structured entries by the world's foremost scholars in tourism
- Selected references for further study
- Inclusive global authorship team
Edited by Dimitrios Buhalis, Bournemouth University Business School, UK.