The report shows significant growth in sustainability markets. The data is extensive and reliable. It shows how ITC is supporting “good trade” that contributes to environmental and social sustainability for producers and consumers. Each product (bananas, cotton, etc.) also features serious sustainability challenges: child labour, water scarcity, workers’ rights, use of chemicals, etc. Thus, this report is potentially of interest to journalists. It provides transparency by summarizing those challenges, and by showing which standards initiatives are gaining traction – thus helping to address major societal problems.