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Teaching Entrepreneurship to Undergraduates
by Colin Jones
ISBN 9781849804066
Publication year: 2011

Cdn: $143.00; US: $110.00
Language: English
192 pages
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"I believe this to be the first book in the world to attempt an in-depth exploration of both the philosophy and practice of entrepreneurship education. As such it embodies a number of unique (and entrepreneurial) characteristics. Its emphasis is not upon teaching but on processes of learning. It is written by an entrepreneur who has experience of failure and builds upon a personal learning journey from entrepreneur to teacher and therefore has many thought-provoking insights. The main focus is upon the needs of student learners in higher education and the importance of their taking ownership of learning. The text seeks to demonstrate what this means in practice, how to build upon what learners already know and what they can bring to the party from very diverse perspectives. Unlike many other books in this field it is not prescriptive. It presents a debate and is designed to encourage the reader to think, reflect and indeed argue."
– From the foreword by Allan Gibb, University of Durham, UK

"Reading this book will greatly help educators in the field of entrepreneurship. As stated by Colin Jones the title could be How to Allow Students to Learn About Entrepreneurship. It means that the author has adopted a student-centric approach emphasizing learning processes in entrepreneurship. The book and its main ideas have emerged from a personal journey combining entrepreneurial and educational experiences. Above all, this book is a fascinating and reflexive approach on how entrepreneurship education should be thought and delivered."
– Alain Fayolle, EM Lyon Business School, France

"It is with delight that I endorse Dr Jones’ application of entrepreneurship education in the context of undergraduates. A theory to practice philosophy is maintained, as well as enhancement of the entrepreneurship-directed approach to learning based on the idea of experiential learning, in which new activity produces a new experience and new thinking through reflection."
– Alex Maritz, Swinburne University of Technology, Australia

"Teaching Entrepreneurship to Undergraduates is a mandatory read for all academics who love teaching, and will stimulate discussions and further enquiry on teaching in higher education for many years. This groundbreaking and practical book provides a unique and superior conceptualization of entrepreneurship education, creating a more student-centric approach to learning, not a lecturer-centric approach to teaching. This book focuses on how entrepreneurial educators, and any university faculty, could become much more effective at teaching by a adopting this new perspective on education, its objectives and its outcomes."
– Morgan Miles, Georgia Southern University, US

Colin Jones, Senior Lecturer in Entrepreneurship, University of Tasmania, Australia.

Table of Contents:

  • Foreword by Allan Gibb
  • Introduction
  • Part I: Scoping the Issues
    • Your Teaching Philosophy
    • Entrepreneurship Education
    • The Ontological Dilemma
  • Part II: The Nature of Our Students
    • The Reasonable Adventurer
    • Student Diversity
    • The Learning Environment
    • The Resource Profile
  • Part III: Being Entrepreneurial
    • The Art of Selling
    • Evaluating Ideas
    • Business Plans
  • Part IV: Towards an Ecology of Learning
    • Accounting for Interaction
  • Appendices
  • References
  • Index
Teaching Entrepreneurship to Undergraduates
Cdn: $143.00; US: $110.00
Edward Elgar BookID: 100814 Added: 2011.3.5